Companies today depend a lot on phone calls, SMS advertising, and telemarketing to get leads and turn them into customers. But getting in touch with people without their permission might get you in trouble with the law, hurt your reputation, and make customers unhappy. A DNC cleanse is really important at this point.
A DNC scrub makes sure that your calling lists match federal and state “Do Not Call” rules. This keeps your firm from getting fined and makes your outreach better. We’ll talk about everything you need to know about DNC cleaning in this guide: what it is, why it’s necessary, how it works, and the best ways to use it.
Cleaning and filtering your contact list to get rid of phone numbers on the Do Not Call (DNC) list is called a DNC scrub.
The DNC list is a database that protects consumers by stopping unsolicited telemarketing calls. When companies check their marketing lists against the DNC database, they make sure they are following state and federal telemarketing regulations.
To put it simply:
DNC Scrub means getting rid of all the phone numbers you can’t legally call.
Organizations that do telemarketing must follow certain rules:
The Telephone Consumer Protection Act (TCPA) and the Do Not Call (DNC) rules are rules that all U.S. businesses must obey.
Calling DNC numbers can lead to:
The FTC can fine people up to $43,792 for each violation. Making one mistake when calling a DNC number might cost a lot.
A clean list implies your agents are more likely to get a response from the people they contact, which improves:
Respecting customers’ privacy helps your brand seem good and creates trust with customers over time.
Agents won’t waste time phoning numbers that are not correct.
The DNC scrub process compares your client list against federal and state DNC databases. Here’s how it works:
You can upload your phone list in CSV, Excel, or CRM format.
The system checks your numbers against the official U.S. National Do Not Call Registry.
Some states in the U.S. have their own DNC lists. A full scrub includes:
The tool marks numbers that show up on:
Numbers can be:
completely taken away
You get a list that is safe to call and follows the law.
More Parts of DNC Scrubbing: Scrubbing in real time for calls coming in and going out
Don’t contact protected numbers to avoid fines and litigation.
Agents only work with leads that are real and have been given permission.
A clean list means better targeting and greater outcomes.
Shows that your business cares about customer privacy.
No more spam reports or upset customers.
Most DNC scrub tools keep you in compliance without you having to do anything.
Not Updating Lists DNC lists are updated often. You have to scrub once a week or once a month.
Some businesses use old lists, which puts them at danger of not following the rules.
A lot of states have their own do-not-call lists that are different from the national one.
Manual scrubbing is slow and can make mistakes.
DNC cleaning should be done all the time, not just once.
Under TCPA, wireless numbers need to be handled in a certain way.
The more often, the better.
2. Choose a DNC Scrubbing Provider You Can Trust
Always keep:
Diallers like CallHub automatically skip DNC numbers.
To keep yourself from calling numbers that have changed owners.
Don’t start a calling campaign without cleaning it up first.
To avoid fines and do better at reaching out.
Political outreach must also follow DNC standards, which vary by type of campaign.
Nonprofits and people who raise money
When asking for donations, you have to scrub lists.
It’s against the law to cold call homeowners without scrubbing.
Check to see which leads you can safely call or text.
It is the act of taking off phone numbers that are on the Do Not Call list.
Every week or perhaps every day, depending on how many calls you get.
Yes, mostly for telemarketing, SMS, and cold calling.
The FTC might fine you a lot of money.
Yes, permission is more important than DNC status in most circumstances.
Yes, SMS messages must also obey the rules set by the TCPA and DNC.
There are some political calls that are not exempt.
Any business that relies on phone or text messaging needs to do a DNC scrub. It keeps your business from getting in trouble, makes it more efficient, and makes sure it follows all federal and state rules. Regularly cleaning your lists, utilising reliable tools, and following best practices will make your outreach initiatives safer, more successful, and more professional.
A DNC scrub is a must-have step for long-term success and legal safety if you run a call centre, a marketing agency, or a firm that reaches out to customers.
David William
TOZCALL has done magic in market and connected all services on one platform. We provide VOIP, Fully Customized Dialling Solutions and many other platforms you think of.
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